Whitepoint Optics Speeds Development with SOLIDWORKS and 3DEXPERIENCE Works
Whitepoint Optics improves collaboration, cuts development cycles, eliminates revision errors, and reduces delivery times with SOLIDWORKS and 3DEXPERIENCE Works.
Accelerate and streamline cine lens design cycles by improving collaboration, data management, and the ability to quickly scale up development resources.
Add data management and collaboration solutions from the 3DEXPERIENCE Works portfolio—including Collaborative Designer for SOLIDWORKS, Collaborative Industry Innovator, and Collaborative Business Innovator—to its existing SOLIDWORKS installation.
- Doubled annual revenue in 2022
- Cut development cycles by three to six months
- Reduced delivery times by four months
- Eliminated revision errors and failed orders
“When Whitepoint Optics was founded [in 2017], Netflix and other streaming companies instituted a standard requiring that all productions stream at 4K resolution,” Chief Technology Officer Timo Alatalkkari recalls. “However, the biggest camera company at the time only offered cameras/lenses that supported 3K, which created a right time, right place opportunity for us to develop our first product. Our TS70/HS Series of lenses was one of the first lenses with full-frame, full-format sensors to support this standard.”
The Helsinki, Finland company used AutoCAD® 2D design software to develop its first lens product, but in 2018 management realized the company would need to accelerate and streamline product development by moving to 3D design in order to expand the company’s product line and continue to grow. After evaluating available 3D solutions, Whitepoint Optics implemented SOLIDWORKS® product development software.
“It really opened my eyes when I saw how easy and fast it is to use SOLIDWORKS,” Alatalkkari recounts. In addition, by connecting SOLIDWORKS design tools to the cloud for collaboration and data management with 3DEXPERIENCE® Works solutions, Whitepoint Optics accelerated and streamlined its product development process, cutting its product design cycles by three to six months. And while 3DEXPERIENCE Works data management tools have been critically important for maintaining revision control, Alatalkkari says collaboration via the cloud has been the key to the company’s success.
“Collaboration is the most important aspect of our development process—where we can tap the creativity and innovation of our entire team—and the 3DEXPERIENCE Works portfolio makes collaboration very easy,” Alatalkkari stresses. “Whether our team members want to work in the office or at home…they now have the tools to continue working regardless of their location, allowing us to continue to meet our product development goals.”
Collaboration is the most important aspect of our development process—where we can tap the creativity and innovation of our entire team—and the 3DEXPERIENCE Works portfolio makes collaboration very easy.
With the shorter design cycles and tighter revision controls afforded by 3DEXPERIENCE Works collaboration and data management solutions, Whitepoint Optics completely eliminated revision errors and the resulting failed orders. The company simultaneously cut delivery lead times by four months.
“Our revenue in 2022 has doubled over 2021 because we design quickly to meet the strong demand for our products in the marketplace,” Alatalkkari adds. “3DEXPERIENCE Works solutions are helping us grow because SOLIDWORKS is easy to use and the cloud-based 3DEXPERIENCE platform improves our organization’s access to vital product information. Because of this, we can bring people on and add capabilities very quickly and can even invite clients to access the platform to improve communication with customers.”